Telegram has become one of the extremely popular messaging apps, with 800 million monthly active users. If you want to market your business, brand, or content, telegram ads give you a great possiblity to reach a universal audience.

Unlike other platforms, Telegram’s ad strategy is designed to be privacy-focused, non-intrusive, and displayed only in public areas channels with 1,000 subscribers. This guide will walk you through the way to run ads on Telegram effectively.



1. What Are Telegram Ads?
Telegram Ads are sponsored messages that can be found in large public channels with a minimum of 1,000 subscribers. These ads:

Have a 160-character text limit (no images or videos).

Include a clickable connect to an external website, channel, or bot.

Appear only in large public channels (not in private chats or groups).

Maintain user privacy (no personal tracking or targeted ads).

2. Benefits of Advertising on Telegram
Massive Audience: Reach an incredible number of active users globally.

Privacy-Focused: No personal data tracking, making it a trusted platform.

Cost-Effective: You only pay per ad impression.

High Engagement: Telegram users are active and engaged, making ads effective.

3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, check out the Telegram Ad Platform at ads.telegram.org and signing in with your Telegram account.

Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region

Select the text and country in places you want your ad to look.

Create Your Ad Message

Write a short and engaging text (max 160 characters).

Add a call-to-action (CTA) like “Join Now” or “Learn More.”

Include a link to your channel, bot, or website.

Select Target Channels

Telegram ads appear in public areas channels with 1,000+ subscribers.

You can select specific topics relevant for your business.

Step 3: Set Your Budget & Bid Price
Telegram Ads work on a cost-per-impression (CPM) model.

The minimum budget to run ads is €2 million ($2.1M), so that it is suitable for large businesses.

You bid per 1,000 ad impressions (higher bids recover placements).

Step 4: Submit & Launch Your Ad
Review your campaign settings.

Click Submit for Review (Telegram will find out if your ad follows the rules).

Once approved, your ad will start appearing in large public channels.

4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you'll be able to still advertise your business with such methods:

1. Promote in Public Channels
Collaborate with Telegram channel owners to post ads or sponsored messages.

Find popular Telegram channels related to your niche.

2. Use Telegram Bots for Marketing
Create automated bots to activate users, respond to questions, or provide promotions.

Many businesses use Telegram bots for customer care and product recommendations.

3. Create Your Own Telegram Channel
Build a community around your small business.

Share valuable content, updates, and promotions to draw followers.

5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to subscribe, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to optimize engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.

Running ads on Telegram can be quite a powerful method to reach millions of users, particularly if have a big budget. However, if you’re your small business or startup, alternative marketing methods like sponsored posts, bots, and organic growth can nevertheless be highly effective.